Turn of Phrase

Via How Smartphones Are Killing Off the Fashion Show by Vanessa Friedman published by the New York Times on February 11, 2016:

Though the Twitter-Instagram-Facebook-Snapchat nexus started as a golden promise, a way for brands to seize control of their own messaging and cut out the middlemen of retailers and critics and communicate directly to their customer, it has created a situation in which it is no longer acceptable to many women to wait six months for something they have just seen. Especially if they can get an acceptable simulacrum at a fast-fashion brand down the street, like Zara or H&M, which was able to spot the garment via pictures and measure its success via the number of “likes” it achieved.

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