Turn of Phrase

Via How Smartphones Are Killing Off the Fashion Show by Vanessa Friedman published by the New York Times on February 11, 2016:

What may work for a large brand with manufacturing muscle and its own retail stores will not work for a small brand. What may work for retailers will not necessarily work for designers, who see runway shows as the opportunity to state their vision of their clothes and who often experience collection antipathy as soon as they finish one. Consumers aren’t the only ones who get tired of clothes after they’ve seen them for too long. “I hate everything I did yesterday,” Alber Elbaz once told The Financial Times. “I have to; otherwise how would I have the energy and drive to do something today?”


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